A new incentive had been thought of to increase rates of breastfeeding in the UK and personally I am not sure about it. Two city in the north of the UK have been selected to try and boost breastfeeding rates in the UK. This bit I think is a good idea, however women who breastfeed for 6 months will be rewarded during this time with vouchers. There is the chance to get £200 worth of vouchers. Is this bribery?
Without generalising, there are a lot of low income families in the north of England and I have to say if I was hard up for cash I would be tempted to lie and say I was still breastfeeding to get the vouchers, how are health professionals going to know. I understand that this isn’t the point, the point of the exercise is about boosting breastfeeding rates in the UK and prevent long term illness in the next generation.
Also what about the mothers that have really problems breastfeeding are they now expected to continue regardless of the physical and emotional pain they have to put them through. Also there is enough competition in parenting, does the government need to add in anymore?
If it proves to be successful it will be rolled out nation wide. This also slightly annoys me I breastfeed three children for month, sometimes taking it over the magically six months mark and never got any rewards. OK I have three healthy children, maybe that was my reward.
Supporting breastfeeding is very important but I am not sure that offering financial gain is the way about this, the person on the news has already said that it will rely on people being honest. I can see a flaw in the plan already.